Five Key Elements For A True Ground Floor Opportunity

If you are in the Network Marketing/Direct Selling Industry you know what potential a ground floor opportunity can have.

Are ground floor opportunities really the key to success in direct sales?

This is not an easy question to answer. Ground floor opportunities are becoming a dime a dozen these days. Maybe that's why, initially, I was so apathetic when I was presented with Votre Vu a company that launched in January 2009, offering a high-end skin care line from France, unlike anything else in the direct sales industry. I was immune to the words "ground floor opportunity”.

There isn't a better way (or cheaper way) to get a product out to the masses than to bring on a massive sales force of hungry ground floor opportunists. Yet, the problem is many of these companies have no structure, limited financial backing, no leadership and often a questionable product. They feed off the hopes and desires of people looking to make it big quickly.

It is important to know when a ground floor opportunity has strong potential and when it should be carefully considered. Obviously it takes some research. You need to look at five key elements.

1. the product

2. the company

3. the financial backing

4. the leadership

5. the market place 

It goes without saying that the product is extremely important. Stay away from "me too" products. Find products that are innovative and stand alone in a specific niche. I see this all the time with "ground floor opportunities" in which a company just regurgitated another company's product, stuck their name on it, and called it a ground floor. Also, look for products that appeal to consumers not just business building seekers.

Make sure the company is sound. Partner up with companies that weren't created last week for the sheer fact of marketing a product. Find a company that is solid who has decided to bring an innovative product to market and has chosen network marketing as that vehicle. Where is the financial backing for this new company coming from? Are they starting up with everything necessary to run your business successfully?

When researching a ground floor opportunity, it's crucial to know the corporate team. Make sure that these men and women understand what it takes to bring a product to market and have a proven successful track record. Also, beware of companies that restrict you in your marketing efforts. Working within your own network is always a great place to start but having the ability to utilize the Internet is a must in today's home based business arena.

Lastly, know your market place. Good ground floor opportunities are lost all the time on this one. Does the market have a demand for what you have to offer? Is there a target market? Where are dollars being spent? Remember, it's no fun selling cassettes in an IPOD world.

Keep these points in mind when looking for a ground floor opportunity and you will be on the right track to finding a powerful, explosive opportunity.