Building Your Sales Team

A Simple Tip to Build Your Direct Sales Team Quickly!  

Are you interested in recruiting? If so, develop a program that works for you. Set your recruiting goals just as you do your sales goals. And, just as you do with sales goals, figure out how you're going to get the recruits on your goal sheet.

If you plan to recruit one person per month, identify 5 customers/acquaintances which you feel are the best prospects. Start with your contact list or current customers because they already know you or your products/services, but by all means keep your eyes open for new possible recruits.

Of those 5, develop a way to show them the value of becoming a member of your team and company.  Be as creative as possible, these are some recommendations. 

• Send an email with your company’s recruiting materials attached.
• Send them an Opportunity Pack with a Payday candy bar and a note attached detailing why they would be great at doing what you do.
• Pick up the phone and ask them if they have ever considered doing direct sales.  If they say “no” then ask them why not?  Remember to let them do most of the talking. 

Be sure to follow up if you choose to mail or email them. Ask them if they have received what you’ve sent and see if they have questions. Perhaps you could offer them a special incentive for joining by a certain time if your company allows you to do this.

Maintain a “Recruit Journal” to help you keep track of those that you have contacted.  It is a good way to maintain the follow up, now and in the future. 

Whatever you choose to do, be sure to identify at least 3-5 people every month in which to concentrate your efforts. Some may tell you up front—no thank you—but some may be interested now or in the future. Remember, even if they are not interested in joining now, they may be in the future. Even if they don’t join, they may have an order for you!