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Being in network marketing, it is extremely important that you grow a healthy downline. Not only are you building a relationship with your customers through sales, but you should build a healthy relationship with your sales team.

 

 

#1: GET PERSONAL

Your downline wants to know who they are working with. Send a monthly newsletter with sales tips, monthly numbers, top salesperson, etc. Offer a free forum or chat group to your team so everyone can share ideas and offer support to one another.

 

 

#2: BE AVAILABLE

Schedule time to speak with your team on a frequent basis. Constant contact will show them that you really care. This gives them a chance to share their concerns, ideas and allows them the opportunity to ask questions.

 

 

#3: TRAIN YOUR TEAM

Often leaders get so caught up in the numbers they forget they have a team to support. Ensure that you have steps in place for each new recruit to get the much needed training and direction they deserve by joining YOUR team.

 

 

#4: HOLD A CONTEST

Offer prizes or free services to new recruits. Offer special discounts or coupons to the team member who recruits the most new partners.

 

 

#5: WRITE ARTICLES

Article marketing provides an avenue for free web site traffic. Write five articles, linking to a web site where your products are sold, then submit them to various free article directories.

 

 

#6: EDUCATE YOUR TEAM

Provide your current sales team with powerful information about your business and products. By educating your sales team, you will create an aura of excitement. This excitement pushes your team to recruit their acquaintances into this wonderful opportunity for self-based employment.

 

 

#7: WALK THE TALK

As the leader, you can never go wrong when you stay true to your beliefs and expectations by practicing what you are preaching. You want your business and your teams to operate a certain way then make sure you are operating in that way.

Are you involved in direct sales, network marketing, or MLM?

 

If so, you already understand the most important aspect of building your direct sales business is growing your downline. Without a doubt that is true...at least partially.

 

The whole truth is that you must create a downline Team that is effective at consistently, over time, growing their sales and building their downline Teams too.

 

So the real question you should be trying to answer is how can I develop a downline Team that is constantly motivated and effective at building their downline Teams?

 

The answer...is creating a dynamic environment where your team learns, collaborates, and shares. An environment that brings together all the resources of your Team into one collaborative "think-tank" that evolves and grows organically over time from the shared wisdom of everyone single one of your 'teammates'.

 

Right! So how do you go about creating a dynamic Team environment that gets the results you need? Well...that's not so obvious. Especially when most Teams quickly spread to virtually anywhere in the U.S. or even across the globe.

 

Fortunately it can be done and as you will discover "virtually" it is possible.

 

Building a dynamic Team learning environment for your direct sales business is a journey well worth taking. But before getting started, there are a few basic concepts you should be aware of:

 

1. Several Factors must be carefully considered as you design your plan including the differing learning and motivational styles that make up every Team, the limitations on your time, and how to overcome geographic and time zones constraints.

 

2. Two important Team Metrics drive the financial return for your business. Make sure you have a way to track them and then the flexibility to adjust your Team development efforts as your numbers dictate.

 

3. There are many "low-to-no" cost Tools you can use for your Team building program. Finding the ones that are right for you and your Team is an important consideration.

 

THE FACTORS

 

As you have probably discovered by now with your Team, not everyone learns and is motivated in the same way. Some are more computer savvy than others; some are avid readers...others not so much. Some learn and apply things quickly; others are more conservative and will grow into their new world slowly as it fits into their comfort zone.

 

In this business some are more motivated by quick results and financial measures. Others are more motivated by recognition and peer interaction.

 

Net-net, most need quick and consistent results and whether they will admit it or not, have an appreciation for personal recognition.

 

So the challenge confronting you is to provide a Team development setting that successfully caters to all these varying learning styles and the diverse motivational complexes of such an assorted group of wonderful individuals - all trying to achieve common goals of building their direct sales business the best they can.

 

Another critical consideration is to recognize you can't do it all yourself. You have limitations on the time you can commit to your Team building efforts, as you still need to focus on your own personal sales and recruiting efforts.

 

Finally, consider this...while most direct sales Teams start out as a fairly centralized local group, they will soon expand geographically to all areas of the country and in some cases, across the globe. Having a Team development model that accounts for this scenario is imperative.

 

In a nutshell, to make your Team building program workable for you, you must construct a process that...

 

• Addresses the varying learning and motivational styles that exist or will exist on your Team

• Doesn't hinder your personal efforts to focus on your sales and recruiting efforts

• Is deployable from virtually anywhere to virtually anywhere (i.e., no geographic or time zone boundaries)

 

THE METRICS

 

As with any Team building effort you want to pay special attention to the results you are getting so you know what is working and what is not.

 

Keep this in mind...

With any direct sales business, typically there are two key "Team Metrics" that determine your businesses financial return.

 

• TEAM SALES GROWTH. Are your Team sales growing year-over-year? At what rate of increase?

• TEAM SPONSORSHIP GROWTH. Are your Team's recruiting rates increasing year-over-year? At what rate of increase?

 

In analyzing your results, you want to be assessing each of these key metrics independently over time. If you have the numbers available, it can be very useful to go back one year to compare your results prior to adding any new Team building programs.

 

You will know you are on the right track if these metrics are accelerating at increasing rates over your historical growth rates...prior to implementing your Team building programs.

 

A point to ponder...

An important element of any Team development program is to account for flexibility. Properly done you should be able to adjust your Team development emphasis to address the area or areas that need the most attention.

 

For example, if you are seeing very consistent Team sales growth, but your sponsorship rates are lagging, you can adjust the emphasis of your Team training toward recruiting strategies and tactics (or, vice versa depending on your Team Metrics).

 

By tracking and monitoring your Team Metrics you have the data you need to guide your training and development efforts in the direction that best optimizes the return for your business.

 

It takes a little time at the end of each month to calculate your Team Metrics, but it is well worth the effort.

 

THE TOOLS

 

We are so blessed in this day-and-age to have available a plethora of useful tools that can help us in our Team building efforts. And the really GREAT thing is most of them are FREE!

 

The key is in selecting the tools that work best for each situation. The challenge is to review all of the various tools out there and narrow them down to those that meet your specific Team building objectives.

An important consideration is to align tool selection with specific Team building needs. For example, you need to keep in mind one of the key Factors we have been discussing - people learn and are motivated in differing ways. Tools that address different learning and motivational styles are an important consideration, amongst others.

 

Here are 5 tips to helping your team members have realistic expectations about their network marketing/ direct sales business. 

 

1. Keep your integrity and the company's integrity intact. No matter how tempting it is, do not give your prospects false hopes and dreams they cannot accomplish immediately. Stick with your company guidelines. If you are part of a legitimate direct sales company, it is not in their best interest to exaggerate income potential. 

 

2. Lay out your company's compensation plan and explain the process to achieve success. Make sure to include the time and investment involved that your prospect needs to commit to achieve his or her individual goals. Do not leave out small items such as business cards, marketing and advertising costs. 

 

3. Emphasize consistency in time and effort. Explain that having an immediate success such as a profitable presentation will not guarantee success in the future. Success comes from regular and consistent effort. If the prospect has a full time job, for example, working a couple hours per week on a regular basis will yield more results than occasional efforts. 

 

4. Set your prospect up with a detailed system for money management. The point of a direct sales business is to make money and not spend it frivolously. Do not encourage your team members to purchase items they do not need. It is also important to keep the business as simple as possible to avoid confusion and unnecessary spending.

 

5. Let your prospect know that training is not optional if they expect to see success. Find a convenient way for them to tap into training opportunities, such as meetings, conference calls and tele-seminars.

 

Being honest with prospects from the very beginning may cause you to lose a few potential team members along the way. Do not let it deter you. Chances are those team members would do nothing anyway and quit.

 

Your honesty will pre-qualify your prospects and produce stronger, sharper and more profitable team members. By laying your business on the line in a realistic and honest manner, you will avoid those who will tend to blame you if something goes wrong in their business.

 

Leading your prospects and new team members with integrity and realistic expectations, will make your entire team more profitable and insure your direct sales success.